Fullers Earth Clay, also known as Multani Mitti, is a type of Smectite clay that is sourced from the soil in various regions around the world, including England, India, Japan, and in Florida, Georgia, Illinois, Texas, U.S. This clay is known for its absorbent and cleansing properties, making it a popular ingredient in skincare and beauty products.

• Controls oil production: Fuller's Earth Clay has a high absorbency rate, which makes it an excellent ingredient for controlling excess oil production. It helps to mattify the skin and prevent breakouts caused by clogged pores.

• Exfoliates and purifies: The gritty texture of Fuller's Earth Clay makes it an effective exfoliant that can remove dead skin cells and impurities from the surface of the skin. This helps to promote a brighter and more even complexion.

• Improves skin elasticity: Regular use of Fuller's Earth Clay can help to improve the elasticity of the skin, making it look more youthful and firm.

• Soothes and calms: Fuller's Earth Clay has a natural cooling effect on the skin, which helps to soothe and calm irritated and inflamed skin.

• Treats acne: Due to its ability to absorb excess oil and unclog pores, Fuller's Earth Clay is an effective ingredient for treating acne-prone skin.

Overall, Fuller's Earth Clay is a versatile and effective ingredient for improving the health and appearance of the skin. It is suitable for all skin types, including sensitive skin, and can be used in a variety of skincare products such as masks, cleansers, and scrubs.

Mineral Profile: The main minerals found in Fullers Earth Clay include:

• Magnesium
• Calcium
• Iron
• Silicon
• Aluminum
• Titanium
• Zinc
• Copper

Note: The exact mineral content of Fullers Earth Clay can vary depending on its origin and processing methods.