Hibiscus extract is a natural ingredient derived from the hibiscus plant, also known as Hibiscus sabdariffa. It has been used for centuries in traditional medicine due to its numerous health benefits, and is now commonly found in skincare products.

• Antioxidant: Hibiscus extract contains natural antioxidants that can help to protect the skin from free radical damage caused by UV rays and pollution. This can help to prevent premature aging and improve the overall appearance of the skin.

• Moisturizing: Hibiscus extract is rich in natural alpha-hydroxy acids (AHAs), which can help to gently exfoliate the skin and promote cell turnover. This can help to improve the skin's texture and tone, as well as enhance its natural radiance.

• Soothing: Hibiscus extract has natural anti-inflammatory properties, which can help to soothe and calm irritated or sensitive skin. This makes it a great ingredient for those with acne-prone or reactive skin.

• Brightening: Hibiscus extract contains natural AHAs that can help to brighten the skin by gently exfoliating away dead skin cells and promoting a more even skin tone. This can help to reduce the appearance of dark spots and hyperpigmentation.

Overall, hibiscus extract is a versatile ingredient that can provide numerous benefits for the skin. Its natural antioxidant, moisturizing, soothing, and brightening properties make it a popular choice for skincare products.