DMAE (Dimethylaminoethanol) is a naturally occurring compound that is found naturally in small amounts in the brain and found in fish such as salmon and sardines and artificially synthesized for use in topical skincare formulations. It is often used as an ingredient in skincare products due to its ability to provide anti-aging benefits.

• Improves skin firmness: DMAE has been shown to help improve skin firmness and reduce the appearance of fine lines and wrinkles.

• Increases skin hydration: DMAE can help improve skin hydration by increasing the production of natural moisturizing factors in the skin.

• Reduces inflammation: DMAE has anti-inflammatory properties that can help reduce redness, irritation, and other signs of inflammation in the skin.

• Enhances skin tone: DMAE can help enhance skin tone and reduce the appearance of uneven pigmentation, giving the skin a more even and radiant appearance.

• Protects against oxidative stress: DMAE has antioxidant properties that can help protect the skin against damage from free radicals and other environmental stressors.

Overall, DMAE is a beneficial ingredient in skincare formulations that can help to firm, tone, and improve the appearance of the skin.